At the event which was sponsored by Coca -cola, the film director, actor, producer and businessman, took his audience on his journey into film making, challenges encountered in sourcing for sponsors, loop holes to avoid, importance of balancing a good business acumen with film production, and the need for creativity and ingenuity.
Director, Public Affairs Coca-cola Nigeria Mr. Clem Ugorji in his speech, said Cola-cola's passion to support Nollywood streams from the fact that Coca-cola has been in every inch of the Nigerian story, and Nollywood is a channel to tell this story.
According to him, Nigeria is a strategic market in the world for Coca-cola, and it is up-most for the global company to ensure that communities where they operate are not just prosperous, but successful in what they do.
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| Cross section of participants at the event |
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