Thursday 29 May 2014

Rihanna's Instagram Is the Most Important Thing in Fashion-Tom Ford!


Tom Ford in an interview with Style.com revealed that people no longer care about fashion reviews or editors "with a knowledge and a history and an ability to write and disseminate that information to the rest of the population." Instead, what they care about is what Rihanna Instagrams when she's lying naked in bed.
Something new is happening that I'm just clueing into now—this probably won't go down well—but customers don't care any more about reviews or hard-copy publications. They care what picture Rihanna just Instagrammed while she's naked in bed, what new shoes she has on, how she's talking about them. That's what they respond to. he said
Ford points to the trend of bloggers posting about shows, clothes, and everything under the sun, and of course, the rise of social media. 
He said "Everyone has a voice now, so the person with the loudest voice is the one people listen to,".

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