Bentley today teamed up with British phone manufacturer Vertu to make a ‘Bentley phone’, which is scheduled for launch in October.
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The handset is the result of a new partnership between the two brands, which was announced today.
The partnership, which will last for five years, will see four other luxury smartphones launched consecutively.
Although the specifics of the new device remain a mystery as Vertu didn't respond to a request for further information, but the press release explains the handset will feature “exclusive Bentley experiences” and “the latest Bentley content”.
It’s likely that the phone will focus largely on design and aesthetics rather than revolutionary functionality, as is the case with current Vertu products.
The Vertu Signature smartphone |
There’s also likely to be some connectivity between Bentley cars and the new device.
Announcing the partnership and new device, CEO of Vertu Massimiliano Pogliani said: “Exclusive Bentley content will appeal to drivers, travelers and brand enthusiasts, through a partnership that delivers on both technology and touch.”
He continued: “This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that goes far deeper than the utilisation of materials and cues on design.
“We’re confident that the Vertu for Bentley phones will appeal to our mutual customers’ desire for sophistication, craftsmanship and precision engineering.”
Vertu is known for its ultra-expensive range of phones that are often encrusted with jewels and cost upwards of $11,000. There’s no information on a price of the new “Vertu for Bentley” device, but expect the prestigious carmaker’s name to add a few zeros to the price tag.
Culled
I bet we'r in for a new era where class will be measured by the kind of bentely/vertu phone you use....lol
What do you think of this move folks?
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